Right from the horses mouth:
“Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device.”
“Why is this important?” you ask.
When a consumer searches Google for a product or service that is available in their local market, the first listings that appear on the search results page are the local listings. The further a user has to scroll to see your content, product or service the less likely they are to click and convert.
You can improve your businesses local ranking by using Google My Business, a free service provided by Google that lets you update the information displayed to consumers when searching for related products and services in the area.
The more complete and accurate information that you provide to Google the easier it is for them to match your business with the right searches. Basically you need to let people know more about what you do, where you are and when they can visit or contact you. In doing so you will have a better chance of ranking higher when it comes to local search results.
Have you setup Google My Business for your business or organization? If not and you would like us to help, purchase our Google My Business Verification and Setup and we’ll optimize your local listing for you.